Art of beer: Lost & Grounded

Take a journey with seven friends into the world of one of the country’s best new breweries

Original Gravity

The seven friends went marching up the hill, each one in search of something and holding a sceptre in hand. The swan, returning down the hill, appears to have found something. Perhaps they are searching for the racoon on the other side of the hill, himself waving at something, someone. I’m not sure. As I line up the bottles from new-ish Bristol brewery Lost & Grounded, I’m enchanted, intrigued, lost in a story. The labels form a panorama. Much like with the remarkable beers themselves. These are beers – lagers, red ales, saisons – made with such aplomb, such grace, I’d be enchanted by the beers alone. The beautiful artwork on the bottles only enhances the experience, a true reflection of what’s inside.

Lost & Grounded was founded by Alex Troncoso (formerly of Camden Town Brewery) and Annie Clements, and started brewing out of Bristol in July 2016.

‘Our initial idea was for an illustrative approach, our own modern version of some traditional European label art. The playful side of using animals stemmed from wandering home from our local late one evening and meeting a very dapper and polite urban fox,’ Annie says.

Wanting to use a local illustrator, they simply searched online for “Bristol illustrators” and found Alexia Tucker. They called her that day.

‘I wanted to make the branding unique,’ explains Alexia. ‘There are so many brilliant beer labels out there, the pressure was on to find something new. I thought it would be great to make labels that went on as one long storyboard-like landscape, so there is a real narrative to each image that customers can follow.

‘We aim to convey some playful essence of the particular beer, maybe a reference to where one of the ingredients is from, or the type of night you might expect to have after a few of one particular kind!’

Annie agrees: ‘We went ahead with a clear and personal vision of what we wanted. Our illustrations are unique and left of centre which matches our brewing philosophy: we make beers that take inspiration from various styles to result in something that is clever and well balanced. Our beers, just as Alexia’s beautiful illustrations, have multiple layers to them which can be either dissected by the drinker or can be simply enjoyed without fuss – not everything has to be an intellectual exercise.’