SHORTLIST ANNOUNCED FOR BEER & CIDER MARKETING AWARDS

The Shortlist for the 2018 Beer & Cider Marketing Awards has been revealed. Winners of the awards, which set out to discover and celebrate the UK’s best marketers and campaigns across the industry, will be announced at an event at London’s Truman Brewery on September 20th, 2018.

The Shortlist for the 2018 Beer & Cider Marketing Awards has been revealed. Winners of the awards, which set out to discover and celebrate the UK’s best marketers and campaigns across the industry, will be announced at an event at London’s Truman Brewery on September 20th2018.

The Shortlist of the awards, which are open to all brewers and cider makers with a presence and focus in the UK, is as follows:

BEST ADVERTISING CAMPAIGN

Camden Town Brewery – Hells Lager – The Garage Soho

Thatchers Cider Company

 

BEST ONLINE COMMUNICATIONS

Bright Signals – Tennent’s Lager

Fuller’s Brewery

 

BEST BRANDING/DESIGN

ByVolume/Orbit Beers

Hiver, The Honey Beer

North Brewing Co and Refold

Designers: The Potting Shed Design / Client: Gareth Chandler – Winslow Brew Co.

Signature Brew

Small Beer Brew Co.

Zerodegrees Microbrewery

 

BEST PUBLIC RELATIONS CAMPAIGN

Marston’s Brewery – Beer Town Film Festival – Vital

Meantime Brewing Company

Old Mout Cider

Tribute Ale – We’re happiest in the pub poll

Wire and Tennent’s Lager – Making Mates With Influencers

 

BEST INTEGRATED CAMPAIGN

Bright Signals – Wire Media – Republic of Media – Lucky Generals – Tennent’s Lager

Innis & Gunn, Studio Something

Marston’s Brewery – Beer Town Film Festival

St Austell Brewery – Tribute ‘Quality Speaks for Itself’

 

BEST BUSINESS-TO-BUSINESS CAMPAIGN

Charles Wells

Camden Town Brewery – Beer School

Content Coms

St Austell Brewery: celebrating five years of Nicholson’s Pale Ale in 2017

Thunderclap Creative – Pillars Brewery

 

BEST INNOVATION

Hawkes

Meantime Brewing Company

Small Beer Brew Co.

 

BEST NEW LAUNCH

Cave Direct Beer Merchants

Small Beer Brew Co.

Wye Valley Brewery – 1985

 

BEST USE OF SPONSORSHIP

Brakspear

Paolozzi lager, Edinburgh Beer Factory

 

BEST USE OF MERCHANDISE/POINT OF SALE MATERIAL

Camerons Brewery

Fourpure Brewing Co.

 

BEST CORPORATE RESPONSIBILITY INITIATIVE

Brakspear

HEINEKEN / Star Pubs & Bars

Toast Ale

Hiver the Honey Beer

 

BEST TARGETING OF ALTERNATIVE MARKETS

Big Drop Brewing Co Ltd

Club Soda

 

BEST EVENT

Club Soda

Fourpure Brewing Co.

Marston’s Brewery – Beer Town Film Festival

 

BEST STUNT/GUERRILLA MARKETING

Badger Beer and Joint

Meantime Brewing Company

Tiny Rebel

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Beer & Cider Marketing Awards co-founder and Head Judge Pete Brown commented: “The spread of entries we’ve had this year was the best yet. Together they showcase a real broadening of creative ideas in the beer and cider market – and it really is in both beer and cider. After somewhat muted debut in the awards last year, cider has come through very strongly this year. The judges’ discussion was robust and yet mostly positive – it kept us busy well into the evening! There are going to be lots of insights to be learned from this year’s winners.”

The awards are run in partnership with national drinks supplier, Matthew Clark. Justin Wylde, Category Manager – Beer, Cider and Soft Drinks at Matthew Clark, commented: “There is no better example of an industry celebrating all that is great about beer and cider. Supporting these awards is important to us as it highlights all the creative work that goes in to showcasing categories that have grown in popularity and truly champions the marketing prowess of not only the big guys but the smaller independents doing incredible things to excite consumers to brands.”

For more information go to www.bestofbeerandcider.com

To buy tickets for the event go to http://beermarketingawards.co.uk/buy-tickets/