Brighton Tap Takeover 2018 returns even bigger

Brighton Tap Takeover 2018 returns even bigger

South coast’s biggest craft beer festival returns bigger and better from April 27-29 – and we’ll be there doing talks and enjoying ourselves

 

Brighton will be the centre of the beer world once again this April, when the third annual Brighton Tap Takeover (https://www.taptakeover.co.uk) takes place in the city, from April 27-29.

The festival sees 15 city centre pubs (up from 14 last year) dedicated to craft beer for the whole weekend, creating the world’s biggest craft beer pub crawl. Over 100 different craft beers, from 18 breweries, will be available on tap. A huge variety of brews will be available from porters to extra pales as well as several gluten-free and vegan beers.

Breweries taking part include New Zealand’s Yeastie Boys, Somerset’s Wild Beer Co, Leed’s North Brew Co, Newcastle’s Wylam and London’s One Mile End, Gipsy Hill and Four Pure. First Chop from Manchester and Berkshire’s Wild Weather will be bringing 100% vegan brews to this year’s festival.

Leading Sussex breweries are also represented at the festival with local favourites Two Tribes, Laine Brew Co and Lost & Found, taking over a pub each for the weekend. Others, including Hand Brew Co, Burning Sky and Cloak & Dagger, will showcase craft brews at the Fiddler’s Elbow. The North Laine Brewhouse serves again as the festival hub, where wristbands and maps will be available – as well as a brand-new range of keg beers for sampling across 36 separate taps.

The theme of this year’s festival is ‘collaboration’ with attending brewers bringing some of their most exciting collaborative beers, most of which will be pouring in Brighton for the first time. The North Laine Brewhouse will collaborate with Resident – Brighton’s premier record shop – producing a mash-up of sound and brewing, with a special music-inspired beer and festival playlist.

In addition to the beer takeover, festival goers can look forward to special entertainment and events curated by the guest breweries in most of the venues. For those keen to find out more about craft beer and how it’s created, several talks from leading beer writers and educators will take place at the North Laine Brewhouse, and other participating pubs across the city. Attendees are urged to visit www.taptakeover.co.uk for the full listings and beer information.

The Brighton Tap Takeover is a collaboration between leading Brighton-based pub operator The Laine Pub Company and Sussex beer distributor The Beer Collective. More than 4,000 beer lovers attended last year with the number of visitors expected to grow in 2018.

Gavin George, CEO of Laine Pub Company commented: “It’s going to be an incredible weekend. Festival goers will experience the unique ambience of Brighton as they wander from pub to pub, sampling great beer, tasting delicious food and enjoying great music. By taking craft beer out of the usual festival venues: conference centres, town halls and marquees, and putting it back in the pub where it can be enjoyed best, the Brighton Tap Takeover is one of the most unique beer festivals in the country.”

Niki Deighton, Director of the Beer Collective, added: It’s so exciting to have all of these amazing brewers in our city for the whole weekend, I can’t wait to see which beers they will bring, especially as this year’s theme is collaboration. But as well as great beer, each of the brewers will be bringing their own personalities to the party by putting their own stamp in each and every pub.”

Wristbands for the event – which come pre-loaded with four beers, a can to take away, swag bag and priority entry are available now for £15 fromwww.taptakeover.co.uk.


Wylam @ Dead Wax Social
Yeastie Boys @ The East Street Tap
North @ The Earth & Stars
First Chop @ Hope & Ruin
Wild Weather @ The Victory
Wild Beer Co @ White Rabbit
Two Tribes @ The Black Lion
Four Pure @ The Mesmerist
One Mile End @ The Mash Tun
Lost & Found @ The Western
Gipsy Hill @ The Fountain Head
Hand Brew Co, Kiln, Cloak & Dagger, Downlands and Darkstar @ The Fiddler’s Elbow
East London Brewery @ Bath Arms
Laine Brew Co @ The Tempest

Festival Hub (20-strong keg wall from all brewers) @ North Laine Brewhouse


Good Beer Hunting’s Uppers & Downers Festival returns

Good Beer Hunting’s Uppers & Downers Festival of Coffee Beer Returns to London this May

Good Beer Hunting is bringing its Uppers & Downers festival of Coffee Beers back to London for the second year at Mick’s Garage in Hackney Wick on Saturday May 19

 

Following a sold-out successful event last year, Good Beer Hunting is bringing its Uppers & Downers festival of Coffee Beers back to London for the second year running. The event, which will take place at Mick’s Garage in Hackney Wick on Saturday the 19th of May, will more than double in size this year. Taking place over two sessions, festival-goers will have the chance to experience some of the most progressive coffee and beer hybrids ever to be poured in the UK, created by some of its top brewers and roasters.

Uppers & Downers is a collaborative coffee beer series of events created by Good Beer Hunting’s Founder and Director Michael Kiser and World Barista Champion Stephen Morrissey. The goal of Uppers & Downers is to focus on coffee as a specialty brewing and blending ingredient with origin. At this event you’ll experience coffee beers in a range of unexpected styles, extraction methods, and blending techniques that showcase the innovative flavours, aromatics, and textures in the finished beer.

The following brewers will be pouring at this year’s Uppers & Downers London:

Beavertown, Boundary, Brew by Numbers, Cloudwater, CRATE, Fourpure, Fyne Ales, House Brewery, Magic Rock, Moor, Northern Monk, Siphon, Siren, The Five Points Brewing Company & Weird Beard.

We’ve also so far confirmed the following roasters who will be collaborating with our brewers and serving up coffee at the festival:

Artisan Roast, Caravan, Clifton Coffee, Dark Arts Coffee, Dark Woods,Has Bean, North Star, Or Coffee, Roasted Brown, Roundhill, Square Mile & The Roasting Shed.

Uppers and Downers recently celebrated its fifth successful year Good Beer Hunting’s hometown of Chicago. Over 1000 people gathered at Thalia Hall in what was its largest event to date. GBH Founder Michael Kiser explained why he’s thrilled to be bringing the festival to London once again in 2018:

“Bringing Uppers & Downers to London for the second time is both an incredible outreach and homecoming for us. We’ve had people from all over the world venture to Chicago for the fest, and because of that interest and awareness we’re now able to bring it to them, which creates a platform for local brewers and roasters to showcase their own beer and coffee cultures, and experiment through collaboration. And no place outside the States has been more important to us than the U.K.”

World Barista Champion and Uppers & Downers Co-Founder Stephen Morrissey recently moved back to London and added:

“People drink coffee and beer differently here in London than other cities, the line between the two considerably more blurred. Coffee shops open later and seem to serve the community till it’s appropriate to have a drink, which happens far earlier in the day than in the US. Bars have coffee machines, coffee shops have beers and as evident by this year’s festival – the companies behind them are fans of each other, and work together often. I can’t wait to the results of that work at this year’s festival.”

Uppers & Downers London will take place between 11am-3pm and 4pm-8pm on Saturday the 19th of May at Mick’s Garage in East London’s vibrant Hackney Wick neighbourhood. Tickets for each session are £45 (plus booking fee) with a discount available for members of Good Beer Hunting’s subscriber community, The Fervent Few:

http://goodbeerhunting.com/events/2018/may-19th-uppers-downers-festival-london


Brewers Market Beer Festival returns to Leeds Indie Food Festival

Brewers Market Beer Festival returns to Leeds Indie Food Festival

This 11th – 12th May, Brewers Market Beer Festival will return to Canal Mills for its fourth year and a new summer slot during Leeds Indie Food

 

This 11th – 12th May, Brewers Market Beer Festival 2018 will be returning to Canal Mills for its fourth year and a brand-new summer slot which to coincide with the opening weekend of Leeds Indie Food Festival; Leeds’ biggest city-wide, month-long independent food and drink festival.

Showcasing the very best of local and international craft beer over the course of two days and three sessions, this year will be their biggest yet. Swapping their usual November slot for the warmer climes of May, Canal Mills’ outdoor space will allow for even more craft beer and street food, as well as a pop-up gin bar hosted by Bathtub Gin, a selection of natural wines from Wayward Wines and DJs.

Joining them over the weekend will be a hefty bunch of brewery partners including the likes of: Verdant, Kirkstall, Northern Monk, Thornbridge, Vocation, Black Lodge, Zapato, Track, Buxton, the Tall Boys bottle shop with many more to be announced over the coming weeks. Over in the food department, there will be the likes of Mussel Pot, Little Bao Boy, Rabbit Hole Coffee, Sandos, MorMor and Little Red Food Truck.

“This year we’ve moved from our traditional November slot to the summer, which will give us the chance to use more of Canal Mills and therefore bring in more breweries than ever before! We’ll also have a wider selection of food and extras thrown in for 2018”.

“With more exciting breweries to be announced in the coming weeks, it’s going to be our biggest edition of Brewers Market yet” – Matt Long, Events Manager at Canal Mills.

 

SESSIONS

Friday 11th May 2018

5pm – Midnight

£8 (+ £1.20 BF)

Saturday 12th May

12pm – 5pm

£8 (+ £1.20 BF)

Saturday 12th May

6pm – Midnight

£8 (+ £1.20 BF)

Links:

https://www.ticketarena.co.uk/events/Brewers-Market-8

https://brewersmarket.eventgenius.co.uk

http://leedsindiefood.co.uk


Mon Sep 21: Beer & Cider Marketing Awards winners

Mon Sep 21: Beer & Cider Marketing Awards winners

These are the breweries that nailed marketing in 2017

Original Gravity

You love your favourite beer because of how it tastes. But how did you first find out about that beer? You might have spotted it on the bar or shelf, but how did it get there and why did you notice it? Did it have a cool name or design? Had you heard of it before? If so, where? And how did the brewer persuade the bar or shop to stock it?

Marketing is often thought of as a dirty word in beer, but every brewer does it, even those who think they don’t.

A lot of marketing patronises its audience or clubs them over the head. Too much beer marketing is still appallingly sexist. And a lot of it is just rubbish. That’s why we at Original Gravity% think it’s important to celebrate the good stuff. And that’s why we’re partnering with the Beer and Cider Marketing Awards.

Creativity doesn’t end with crafting that wine barrel-aged hibiscus saison. The best brewers are also talented at packaging it in a way that makes you notice it, and telling you about it in an interesting way. Twenty years ago, beer brands were built on the back of entertaining TV ads, and only big brands with big budgets could afford to do them. But now, people get to know brands through social media and at events too. Brewers with no marketing department can get noticed just as much as those with millions to spend. And with hundreds of new breweries opening every year, it’s getting both much harder and much more important to stand out.

The Beer Marketing Awards started in 2015 with a mission to celebrate the best in beer marketing, from craft to cask, from big lager to brewpub hop bomb, from TV to can art to Instagram. This year, the awards have expanded to include cider.

Brewers and cider makers and their agencies can enter the awards at bestofbeerandcider.com/enter

Entries close on 26th June. The awards ceremony is on 21st September, and we’ll be there to toast the winners.