Q&A: Bob Pease

Bob Pease is the President and CEO of the US Brewers Association. Pete Brown caught up with him about what’s next in the US

Pete Brown

So how’s craft beer going in the United States?

We have 5200 breweries that have now opened — the rate of increase has gone up. There are another 2000 breweries in planning. Not all of those will open but a healthy percentage will.

Is there are a particular pattern?

It’s happening all over the country. Every state, every congressional district, has a craft brewery. But there’s a new trend towards taprooms. Some of these brewers aren’t looking to package their beer and sell it anywhere else. We’re seeing that all over the country. Local has always been important, now it’s hyper-local.

Everywhere you go now, people want American beers or American-styles, brewed with American hops. Does that worry you?

American hop growers export a lot of hops and that’s a good thing. Where it becomes a sensitive issue for us is availability. If there’s enough Amarillo and Citra to go round, that’s great. If there’s a shortage, that’s different. But it’s not a bad thing that brewers around the world are trying to make beers that emulate the American style of beers. We’re fine with that. The more people that are drinking things other than lite lager, the better.

Every time I go to the US I feel you’re about two years ahead of us. So what are British craft brewers going to be doing in two years time?

Lagers. People want lower ABV sessionable beers. So you can have two or three and still be in control.

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